Generation Huggies

Generation Huggies Celebrates 30 Years with 30 Moms!!

The Huggies Brand announces a program to celebrate its 30th anniversary by honoring today’s mom just as she is.

Huggies recognizes that every mom is unique. To celebrate 30 years of the moms who have inspired us, Huggies is launching Generation Huggies 30 Years, 30 Moms.

Moms across America will have the opportunity to share their personal stories
of what being a mom means in a 60-second video. The stories of 30 moms from
across the country will be featured in a national ad campaign this winter. In addition, one lucky winner will receive $30,000 to put toward the future of the next generation of Huggies wearers.

Vast in their experiences and full of inherent knowledge, today’s mom follows her instincts and intuition as she journeys though motherhood. Huggies has partnered with celebrity mom Alison Sweeney, of The Biggest Loser and Days of Our Lives, to ask moms to tell us what it means to be a mom today. Both a mother and an expectant mom, Alison, knows the ups, downs and in-betweens of motherhood today, will be in New York to welcome local moms to the Generations Huggies experience.

Welcome to the Motherhood

Generation Huggies takes the celebration on the road this fall and travels to major cities across the country. As part of the tour, moms will be able to
1) Create their own video at our Video Creation Station for a chance to be part of our national ad campaign.
2) Join the Huggies Baby Network. As a HBN.com member, moms will be the first to learn all about new Huggies product information, mom-to-mom tips, fun activities and games, message boards, expert advice and special offers.

About Generation Huggies 30 Years 30 Moms:
Now though November 20, 2008, there are two ways for moms to create a video reflecting on, “What Motherhood Means to Me.”
1. Videos can be uploaded to www.GenerationHuggies.com
2. Alternatively, moms can create a video on-site when they visit a local Generation Huggies event.
3. Videos should be no longer than 60 seconds in length and no larger than 5MB.
4. Everyone can participate by giving a hug, or vote, to their favorite video through November 30, 200.
5. Judging ends November 30, 2008.

About Generation Huggies Sweepstakes
Anyone can enter the Generation Huggies Sweepstakes for a chance to win $30,000.
1. From now until Nov. 30, 2008, enter online by visiting www.GenerationHuggies.com.
2. The grand prize winner will receive $30,000 and will be chosen in December 2008.

Visit www.GenerationHuggies.com for the official sweepstakes rules and details. Entry is limited to one per day per person or e-mail address during the Sweepstakes Period. Void where prohibited; no payment or purchase necessary. The sweepstakes is open to legal residents of the 50 United States plus the District of Columbia, age 18 or older.

About Huggies Brand Products
The Huggies brand provides customized products for babies’ changing needs. Huggies brand diapers provide customized comfort for all babies. A portfolio of baby toiletries products are offered from the Huggies brand and include: bath wash, lotion, shampoo and disposable washcloths. There is also a Huggies brand baby wipe that is just right for every baby: Extra sensitive, wipes with Shea Butter, Lavender & Chamomile, Nourishing, Natural Care and Supreme wipes. For all moms needs, wipes are available in Pop-Up tubs, refill packages and convenient travel packs. Huggies Little Swimmers disposable swim pants make water big fun and are available in 3 colors and 3 sizes.

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