Plant A Seed

As many of you know, Gavin plays Tball. He loves getting out on the field and running the bases and running into the outfield to catch the other teams fly balls. We are very fortunate enough to be able to play on a well-maintained baseball field.

But, as some towns face dramatic budget cuts, many fields go months - even years - without maintenance, let alone renovation or rebuilding. And when fields fall into disrepair, we lose them as central gathering places in our communities - places where our children engage in team sports or meet up after school for a pick-up game, where we walk our dogs and chat with our neighbors, where adults gather for recreation leagues and families spend leisurely weekends.

We need to help rebuild America's playing fields.

Embracing this spirit of making a difference, Kellogg's Frosted Flakes Earn Your Stripes program has initiated a call-to-action for a national field renovation program that kicks off this coming Super Bowl Sunday with a commercial entitled "Plant a Seed."

The ad focuses on the role we all play in building stronger communities and making a difference in kids' lives. Because the Earn Your StripesTM program is about inspiring kids to be their very best, "Plant a Seed" shows that before anyone can earn a single stripe, someone has to plant a seed and help give kids places to realize their promise and potential.

The field renovation initiative will make over approximately 50 fields across the United States to help provide better places for families to stay active. Through this program, fields will once again become central and vibrant places of activity and community in cities and towns across the country.

What a great way to make a difference!! Tune in to the Super Bowl to see how you can participate too!

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